Daniel Alves de Oliveira

Daniel Alves de Oliveira, 43, was born in Santa Maria da Feira and is married with two children. He is Head of Innovation & Research at E-goi, a Portuguese omnichannel marketing automation platform, where he also manages the AI research and development team. He is currently enrolled in the Doctoral Programme in Industrial Engineering and Management at FEUP, balancing his business activities with academic research. With more than 15 years' experience as a lecturer, trainer and international speaker in Management, Marketing and Communication, he began his career in teaching and continues to share his knowledge at higher education institutions across Europe and Latin America. In parallel, he started his professional career as Marketing Director of a professional football club. Throughout his career, he has distinguished himself in the management of projects and businesses, nationally and internationally, with a total value of over €100 million. His professional journey reflects a balance between academia and the business world, demonstrating leadership skills and expertise ranging from innovation to marketing and artificial intelligence.