Inês Almeida

Inês Almeida leads e-commerce and marketing at Atlanta Mocassin, the Porto footwear brand her parents founded in 1987, now sold in more than 30 countries through over a thousand points of sale. Second generation in a family business, she joined in 2020 with a brief that amounts to modernising a deliberately classic product — shoes still made in leather and hand-stitched in northern Portugal, mostly to order. On her watch the brand has opened its first own store in Porto, run limited editions from surplus leather, and begun expanding into Spain. She came to it from Farfetch, where she worked in pricing, supply and business analytics, and from e-commerce product management at Sociedad Textil Lonia in Spain. She holds degrees from FEP and Nova SBE.