Louis Fernandes

Louis Fernandes is the founder of Magnitude 10 Associates and a senior software and SaaS executive specialising in growth, revenue architecture and go-to-market. Over more than two decades in technology he has held commercial leadership and P&L roles at Uberall, HRS, Basware, SAP, SAS and Hewlett Packard Enterprise, working on business expansion and building revenue organisations at international scale. He now works as an advisor and Fractional CRO, supporting SaaS companies through growth and commercial model transformation.